Take leadership to initiate, develop and implement CRM program for the brand.
Develop annual communication plan based on CRM strategy and guarantee the good execution of all different channels.
Responsible for design (personalized) content and consumer engagement on social channels.(WeChat, Weibo, SMS)
Ali system consumer/fans content plan develop. (WeiTao, Fans community, etc)
Working closely with CRM agency partner / IT to ensure CRM system works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
REQUIREMENTS:
Marketing, Communication, Analytical related Degree.
5+ years of professional work experience in ECRM, ideally from FMCG / Retailing industry or CRM agency.
Knowledge on beauty category CRM is preferred.
Related experience in communication channel operation, e.g. Social Media (WeChat / Weibo), KOL & Vertical Channels (Little Red Book), MCN
Solid project management and planning experience required.
Previous experience at a multichannel and/or international retailer, combining both online and offline success criteria preferred.
