市場總監(jiān)/品牌策劃經(jīng)理

職位描述

 崗位職責：                                                                                                                                                         1、?負責策劃組織、施實各類公司市場宣傳活動，使活動具有可操作性；??                                                                                                                                                                                                                  2、 開展市場調(diào)查，分析同行或競爭對手的品牌活動對自己品牌的影響;                                                                           3、?負責企業(yè)形象體系的規(guī)劃和建設(shè)，使公司的服務(wù)品質(zhì)形象戰(zhàn)略方向準確、目標清晰；                                                     4、 建立和維護行業(yè)主流媒體資源，高效執(zhí)行品牌營銷計劃。                                                                                          5、制定產(chǎn)品中長期發(fā)展策略，實施全國范圍內(nèi)目標醫(yī)院產(chǎn)品推廣；                                                                                6、監(jiān)督指導代理商開展產(chǎn)品推廣及銷售培訓、客戶溝通；                                                                                          7、管理考核代理商銷售進度及任務(wù)完成情況；                                                                                                      8、建設(shè)與管理專家網(wǎng)絡(luò),掌握行業(yè)學術(shù)動態(tài)；       

任職要求：
1、本科及以上學歷，醫(yī)療、醫(yī)藥、營銷、管理類相關(guān)專業(yè)優(yōu)先;                                                                                                             2、熟悉醫(yī)療器械行業(yè)優(yōu)先考慮，熟悉線下、線上市場營銷手段??                                                                                  3、2年以上品牌管理、促銷推廣、品牌定位與策劃等方面的經(jīng)驗；                                                                                     4、有較強的組織、計劃、協(xié)調(diào)等方面能力，有人際交往能力及溝通談?判技巧；                                                      
5、五年以上市場工作經(jīng)驗，有臨床醫(yī)療工作經(jīng)驗或醫(yī)療器材、耗材、藥品銷售經(jīng)驗者優(yōu)先；